Beautiful Color Eye Shadow
Rooted in NYC with more than 100 years of beauty expertise, Beautiful Color Eye Shadows were developed in shades that are trend driven and in a formula that is good for your skin. The outcome: smooth, crease-free shadows that combine long-lasting color with luxurious skin care benefits. Vitamin enriched. Oil-Free.
Over the years, the most consistent requests we’ve heard from women seeking new eye shadows were that the colors be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing color with long-term skin care benefits.
Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator. For complete test results of this luxuriously smooth line of shadows, see below.
- 100% say they’re gentle enough for their eyelid skin
- 99% report it’s easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colors glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance
Beautiful New Compact
The Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door embossed into each powder for a sophisticated look.
*US home consumer test among 110 women over 2 weeks
Our new Beautiful Color Eye Shadows offer skin care benefits that address both immediate and long term concerns. They help improve signs of aging in the eye area while protecting skin from future environmental skin stressors.
Advanced Pigment Technology: Each color pigment particle is coated with a blend of silky silicone, Retinyl Linoleate and antioxidants to create exceptional color saturation and luxurious, cushion-like texture. Eye shadow lays a veil of color on top of the eye lid without settling into lines and creases.
Retinyl Linoleate: Elizabeth Arden’s patented Vitamin A derivative. Clinically proven to help minimize the look of fine lines and wrinkles, and support your skin’s own natural collagen production.
Antioxidants, Vitamins C & E: Help neutralize free radicals, greatly reducing their destructive power on skin cells in the delicate eye area.
The buildable shades provide strong color saturation and outstanding wear. The smooth texture of the luxurious new formula is crease-proof, allowing for a multi-finish application that smoothes, brightens and lifts the look of eyes.
Now creating fresh, brighter looking eyes is easy. Just smooth a shimmery neutral shadow over your lids with your fingers. Dab a sheer silver or pearly white shadow on the inner corners. Finish by contouring the crease of your eye with a deeper shade to accentuate the look.
Elizabeth Arden introduces a luxurious color collection that lets every woman discover her own unique beauty. Rooted in New York with more than 100 years of beauty expertise, these “must-have” products offer an indulgent experience for your lips, cheeks and eyes. These new products not only give you the color you want but also help pamper and treat your skin. Each is presented in a sleek, Art Deco-inspired package that features the iconic Red Door emblem. The Beautiful Color collection includes Lip Gloss, Blush, Eye Shadow and Mascara.